SCOTT THRONLEY DEBUTS BRANDING CAMPAIGN FOR CANSTAGE
By Adnews Staff
Toronto-based Scott Thornley & Company released a new branding campaign for CanStage's 2003/2004 season on Friday. The focus of the campaign is an "Aphro-Woman" image which, according to the agency, is partly a reference the Greek goddess of love and partly a reference to Alberta Hunter. Hunter will appear in several CanStage productions this season, including "Cookin' at the Cookery," "The Syringa Tree" and "Pélagie, An Acadian Odyssey." The branding campaign includes transit shelters, banners, posters, Web site design, collateral materials and an exterior mural at the theatre. Separately, the agency has developed a poster image for the 2003 CanStage production of "Rice Boy." That image consists of a shadow outline of a boy sitting on the branch of a tree. It will also be used as the cover for the published play.