NEW GENERAL MANAGER AT OPTIMUM TORONTO
By Adnews Staff
James Deeks has been hired by Optimum Public Relations as vice-president and general manager of the agency's Toronto office. Deeks is the founder of Toronto-based public relations firm Primary Counsel Group, which ceased to operate at the end of 2002. He joined Optimum in early 2003, bringing with him clients Aventis Pharmaceuticals, Talvest Fund Management, Lions Gate Entertainment, Wilson Sports and Budget Rent-a-Car.
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