GO RVING BEGINS PURSUE YOUR PASSIONS CAMPAIGN
By Adnews Staff
Toronto-based Go RVing Canada broke a new advertising campaign today called "Pursue Your Passions." Go RVing is a coalition of RV manufacturers, dealers, product suppliers and campgrounds that promote the use of recreational vehicles. The new campaign was created by The Richards Group of Dallas, TX and adapted for Canada by MacKinnon Calderwood Advertising of Mississauga. Television advertising will be in rotation on national and regional networks, specialty channels and local markets for 13 weeks. The four 30-second commercials, which use the voice of actor Tom Selleck, are being supported with Internet advertising, a Web contest that will begin on March 3 and new consumer brochures, all created by MacKinnon Calderwood.
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