GEE, JEFFERY CREATES NEW COMMERCIAL FOR RADIOSHACK
By Adnews Staff
Electronics retailer RadioShack Canada, based in Barrie, ON, has released a new 30-second television commercial intended to connect with a younger audience. The ad, called "New School," was created by Toronto-based Gee, Jeffery & Partners. It depicts people using a variety of electronics products while upbeat music plays in the background. Red and white circular graphics appear throughout the ad, which ends with the RadioShack logo and the tagline "Life just got better." The English-language ad will run on Sportsnet during Canadian Hockey League games until the end of May.
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