BELL GLOBEMEDIA INTERACTIVE TO REPRESENT NHL ICE SITES
By Adnews Staff
Bell Globemedia Interactive has been made the authorized Canadian sales representative of the NHL ICE group of Web sites. During the one-year term of the deal, the agency will represent the <http://www.nhl.com> site and the league's affiliate team Web sites. Bell Globemedia Interactive, which also represents the <http://www.tsn.ca> and <http://www.rds.ca> sites, said its new relationship with NHL.com will prove valuable to clients sectors such as sporting goods, financial services, electronics, automotive, consumer packaged goods and beverages.
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