MASTERCARD BECOMES OFFICIAL CARD OF CLEAR CHANNEL MUSIC
By Adnews Staff
MasterCard will become the official credit card of Clear Channel Music Canada following the establishment of a marketing alliance between the two firms. Clear Channel Music, part of Clear Channel Entertainment, produces live entertainment events. MasterCard will have on-site branding exposure at Clear Channel events. The deal will also allow MasterCard users to purchase tickets to some Clear Channel shows in advance of the general public. Public relations for MasterCard Canada are handled by Environics Communications of Toronto.
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