BENCHMARK COMPLETES MEDIA CAMPAIGN FOR NOVARTIS
By Adnews Staff
BenchMark Porter Novelli has recently completed a media campaign assignment for Novartis Consumer Health's Gas-X brand. The agency won the assignment in a competitive pitch process. Gas-X products are intended to provide relief from stomach and intestinal gas. The campaign, which ran earlier this fall, publicized a national survey describing consumer attitudes towards excess gas. In the new year BenchMark will continue working on additional projects and assignments for Novartis.
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