NFL CANADA PROMOTES INTERNET RETAIL SHOP
By Adnews Staff
NFL Canada has opened an online store at <http://www.NFLCanada.com>. The NFLShop sells team and league merchandise and apparel with prices listed in Canadian currency. Previously Canadian customers could only buy this merchandise from the U.S.-based NFL.com Web site. To support the the new site, NFL Canada has begun a promotion with Pepsi. Approximately one million cases of Pepsi, diet Pepsi, Pepsi Blue, Pepsi Twist, 7UP, 7UP Tropical Splash and Mountain Dew will offer consumers the chance to win NFL prizes and discounts on merchandise purchased through the NFLCanada.com. The specially marked cases will be accompanied by in-store materials. During another promotion, customers who place an order through the site will receive a free NFL toque. The NFLShop at NFLCanada.com was built by Canoe. Fulfillment will be handled by Plain and Simple. Public relations for NFL Canada are handled by Stellick Marketing Communications of Toronto.