HIGH ROAD WINS MICROSOFT COMMERCIAL PR ACCOUNT
By Adnews Staff
Microsoft Canada has awarded its commercial public relations account to High Road Communications. This account had previously been handled by Hill & Knowlton. Earlier this month, Microsoft dropped Hill & Knowlton after ten years. At that time Brian Stock, corporate public relations manager for Microsoft, said the although the agency had been "a great partner for a long time," the company felt it was time for a change. High Road and two additional unidentified agencies were on the shortlist for the commercial account, said Cynthia Keeshan, public relations manager at Microsoft Canada. In January, High Road was hired to handle public relations for Microsoft's consumer group. Not affected by the appointment is Microsoft's relationship with Media Profile, which handles corporate communications. Advertising for Microsoft is done by MacLaren McCann. High Road will take over the business on Jan. 15 when Microsoft's contract with Hill & Knowlton expires.