CARA INTRODUCES GIFT CARDS
By Adnews Staff
Cara Operations of Mississauga has introduced an electronic gift card that can been redeemed at Swiss Chalet, Kelsey's, Montana's, Milestone's and Outback Steakhouse restaurants. The Cara Gift Card, sold at the five chains, comes in six graphic designs in denominations of $10, $25, $50 or $100. Five of the designs promote the individual chains, while the sixth is a corporate card design that features all five restaurant brands. This is the first time Cara has integrated its multiple brands into one promotion, according to the company. The card concept was developed in-house. Givex Corp. of Toronto is handling the ongoing management of the program. Promotion of the gift cards is being done with in-restaurant materials. Swiss Chalet, which uses Ambrose Carr Linton Carroll, has also tagged television advertising for its Festive Special offer with a clip promoting the cards. Milestone's, which uses Capital C, is using radio advertising in western Canada to promote the cards. Kelsey's and Montana's agency is The Emerson Group. Public relations for Cara are handled by Strategic Objectives of Toronto.