BUTLER PROMOTES TOOTHBRUSH
By Adnews Staff
The John O Butler Company of Guelph, ON has begun a radio campaign for its Pulse Power Toothbrush. The two 30-second English-language and two 30-second French-language ads were created by The Norman Agency of Toronto. The creative makes use of a chorus of voices to represent in-and-out motion of the toothbrush. The ads describe the benefits of the toothbrush and suggest it as a Christmas gift. The tagline is, "Proven performance. Proven clean." The campaign will run for four weeks on 18 stations in Toronto, Vancouver, Ottawa, Hull, Calgary, Edmonton, Montreal and Quebec City. The media planning and buying was done by Canadian Broadcast Sales of Toronto.
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