MOLSON INTRODUCES RICKARD'S SELECTION, PROMOTES HONEY BROWN
By Adnews Staff
Montreal-based Molson has introduced a sampler of Rickard's flavours for a limited time. The Rickard's Selection is a 12-pack containing Rickard's Red, Pale Ale and Honey Brown products. The beers will be distributed in special cases designed by Pigeon Branding + Design of Oakville, ON. The introduction of the package coincides with the start of a new billboard advertising campaign for Rickard's Honey Brown. The beer was introduced in Quebec earlier this fall. The creative, designed by Taxi of Toronto, shows a glass of beer with foam along the top in a honeycomb pattern.
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