HGTV BEGINS HOLIDAY IMAGE CAMPAIGN
By Adnews Staff
Alliance Atlantis Broadcast Group's HGTV will begin a new holiday image campaign on Nov. 18. On-air, outdoor and print elements will make use of HGTV hosts Lynda Reeves of House & Home, Steven Sabados and Chris Hyndman of Designer Guys and Martha Stewart of Martha Stewart Living. The on-air component, created in-house, will also include commercials for the channel's holiday programming. The outdoor campaign, which will run until the end of December, will include billboards in Toronto, Vancouver and Calgary and posters in 350 GO Transit cars. Print ads will run in the December issues of TV Guide, Star Week, TV Times, enRoute, Canadian House & Home, Elle Canada, Style at Home, Canadian Living, Canadian Home Workshop and Cottage Life. The outdoor and print components were created by FCB Toronto. Also, HGTV and TV Guide are preparing a celebrity stocking stuffer contest that will begin on Dec. 2. The grand prise is $5,000, while the seven secondary prizes will consist of a stuffed Christmas stocking designed by an HGTV host.