GO TRANSIT BEGINS CUSTOMER APPRECIATION PROMO
By Adnews Staff
Go Transit will begin a system-wide customer appreciation promotion today. During the afternoon rush hour at Toronto's Union Station staff will distribute VIP (very important passenger) buttons to commuters. A second button distribution will take place during the morning rush hour on Nov. 4. Beginning that day, promotional workers will travel the transit system to randomly award monthly passes to riders wearing buttons. The spotters will be out daily during morning and afternoon rush hours until Nov. 15. Posters at Go stations will promote the two-week initiative. A print version of the poster creative will run in the transit newspaper Metro Toronto. The program is being handled in-house.
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