ONTARIO BLUE CROSS PROMOTES BASIC CLUE CHOICE
By Adnews Staff
Ontario Blue Cross is supporting the introduction of its Basic Blue Choice health insurance plan with advertising, direct marketing and public relations. The Basic Blue Choice plan offers supplementary health insurance coverage. The ad campaign focuses on the plan's affordability and ease of enrollment. Developed by Lowe RMP of Toronto, it includes radio commercials, print ads and free-standing inserts. The public relations program focuses on the importance of affordable health coverage. It is being handled by Argyle Rowland Communications. The six-week campaign will run until Dec. 2.
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