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HEINZ INTRODUCES UPSIDE-DOWN KETCHUP BOTTLE

By Adnews Staff

Heinz Canada will introduce its new Heinz Ketchup Easy Squeeze bottle to Canada this week at the Grocery Innovation Showcase trade show in Toronto. Ketchup in the upside-down bottle will be distributed to Canadian stores early next year. The bottle debuted in the U.S. this summer. Advertising for Heinz Ketchup is done by Leo Burnett of Toronto. Marketing plans for the Easy Squeeze bottle are not yet available.

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