COORS CANADA SIGNS PREMIER ENTERTAINMENT
By Adnews Staff
Coors Canada has signed Toronto-based Premier Entertainment Services to represent its Coors Light brand in Canada. Premier Entertainment will provide Coors Canada with product placement, promotions development and media relations services. Other Premier Entertainment clients include Coca-Cola, Adams, SC Johnson, Schick, Minute Maid and Harley-Davidson. Recently Coors Brewing Co. of Golden, CO reached an agreement with Miramax Films to become the official sponsor of Miramax's premieres in the U.S. Also, the beer will appear in 15 Miramax films over the next three years.
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