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BEST WESTERN PROMOTES TRIPLE AEROPLAN MILES OFFER

By Adnews Staff

Hotel chain Best Western is readying a promotion that will give members of its Gold Crown Club International program triple the usual number of Aeroplan Miles for an eligible hotel stay. Gold Crown Club is Best Western's frequency program which rewards guests with points for every dollar they spend. The chain has 168 properties in Canada. The promotion will run from Oct. 15 to Dec. 31. The offer will be promoted with print advertising in The Globe and Mail newspaper and Maclean's magazine. It will also be highlighted in the Aeroplan and Gold Crown Club newsletters.

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