ROGERS AT&T WIRELESS BEGINS TEXT MESSAGE CONTEST
By Adnews Staff
Rogers AT&T Wireless began a contest on Monday called "Key In 2 Win." The national promotion will run for fifty days. Customers are automatically entered to win a daily prize of $10,000 cash when they send a text message. The more messages a user sends, the more entries that user will receive. A random draw will determine the daily winners. The contest is being managed by sales and promotions company Carlton Group. Marketing support, also by Carlton, includes statement inserts and in-store materials.
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