CORUS ENTERTAINMENT OPENS RADIO MARKETING COMPANY
By Adnews Staff
Corus Entertainment has created a new radio marketing solutions company called Deep Sky. The Toronto-based company is headed by general manager Francesca Briggs. According to Corus, Deep Sky will offer clients guaranteed inventory, precision consumer targeting and customized programming services. "Deep Sky is going to do what no other Canadian radio company has ever done before," said John Hayes, president of Corus Radio. "We will create tailored and innovative national marketing strategies for radio advertisers." Toronto-based Corus Entertainment's assets include 50 radio stations in Canada.
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