LOWE RMP INTRODUCES NEW LOGO, WEB SITE
By Adnews Staff
Toronto-based direct marketing agency Lowe RMP unveiled a new logo and an updated Web site this week. The logo was created by London-based Carter Wong Tomlin. It consists of a blue square with the Lowe name in block letters. The agency's Web site at <http://www.lowermp.com> has also been given a new look. To promote the site, Lowe RMP will give a free CD to visitors who register to receive email alerts regarding site updates. The CD, called "After 5," features Vic Damone, Rosemary Clooney, Mel Torme and Tony Bennett. "We wanted the Lowe site redesign and CD offer to reflect who we are; a different kind of agency with a fresh, modern approach to direct response advertising and a touch of insouciance and fun," said Steven Bochenek, creative director at Lowe RMP.