CANADIAN TIRE TO SPONSOR MIKE BULLARD SHOW
By Adnews Staff
Toronto-based Canadian Tire Corp. has signed a sponsorship agreement with the "Open Mike with Mike Bullard" talk show. The retailer will sponsor a "Canadian Quiz" segment, during which host Mike Bullard will ask the show's musical guests Canadian trivia questions. If the guests answer correctly, they will receive a prize from Canadian Tire. Other components of the agreement include Canadian Tire store remote broadcasts and a sponsorship presence for Canadian Tire in the show's production. "Open Mike with Mike Bullard" began its sixth season on Tuesday night. The program airs on The Comedy Network and CTV. The sponsorship agreement will run for one season.
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