WILDE MARKETING OPENS IN TORONTO
By Adnews Staff
A new gay marketing, advertising and consulting practice called Wilde Marketing has opened in Toronto. The firm was founded by Shane Wagg, previously director of marketing at Hip Interactive. Most recently Wagg had been consulting independently. The new agency will offer a range of creative, media and public relations services to companies targeting gay consumers. It will offer its services to clients as well as agencies. "With the plethora of gay media opportunities available to Canada's marketing community, the creation of a gay marketing company is not only warranted, it is necessary," said Wagg. "Gay media and events have come out of the closet, but few marketers have an intrinsic understanding of how many opportunities there are to reach this vital market." Wilde Marketing's first client is Northbound Leather. The company had been using Wagg on a project basis for several months.