STARBUCKS SENDS MORE WORK TO GREY NORTHWEST
By Adnews Staff
Starbucks Coffee Co. has made Grey Worldwide Northwest the field marketing agency for its northern California region and southwest zone. Grey is already the field marketing agency for western Canada, and U.S. states Washington, Oregon, Idaho, Colorado, Utah and Wyoming. The Vancouver-based agency received this job based on that work. Grey will handle advertising and promotion for the 342 stores in the northern California region, which includes the San Francisco Bay Area and Sacramento, and for the 700 Starbucks locations in the southwest region, which includes Santa Barbara, northern Los Angeles, Orange County and San Diego. Grey will be involved in local store marketing, new store openings and community programs.
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