TOP ALLIANCE RECEIVES DENTAL HYGIENISTS CONTRACT
By Adnews Staff
Montreal-based Top Alliance Communications has won a contract to create, produce and sell an alliance partnership program for the Ontario Dental Hygienists' Association. Carlos Madruga, vice-president of business development for Top Alliance, said the program will include a consumer booklet marketed in conjunction with the association's 2003 television and radio consumer awareness campaign. Top Alliance received the contract after pitching the partnership program concept to Gem Communications, which does work for the association.
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