FLORIDA CITRUS DEPARTMENT REVIEWING
By Adnews Staff
The Florida Department of Citrus of Lakeland, Florida has its account up for review and isn't sure how it will affect Canada, process products marketing director Gene Richmond told Adnews yesterday. He said it will be up to the winning agency to decide how Canadian advertising will be handled. Agencies on the short list for the account are Ammirati & Puris/Lintas and Grey Advertising, both of New York, the Richards Group of Dallas and WestGroup of Tampa. A decision will be made on Feb. 20. Saatchi & Saatchi Advertising of New York had the account for 21 years. Its Toronto office handled Canadian advertising.
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