TAG HEUER PICKS CANADIAN PR AGENCY
By Adnews Staff
Toronto-based watchmaker Tag Heuer Canada Ltd. has appointed Birchall & Associates Inc., also of Toronto, its public relations agency of record. Three additional unidentified agencies had been shortlisted in a review. The incumbent, Jane Gill & Associates, did not participate in the review. Birchall & Associates will be responsible for Tag Heuer's public relations activities in Canada as well as the company's event programs surrounding its sponsorships of Formula One racing, alpine skiing and sailing.
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