PJA KEEPS EXHIBITION ACCOUNT
By Adnews Staff
Palmer Jarvis Advertising of Vancouver is off to the fair again. The agency has held on to the $1-million Pacific National Exhibition account. Three other contenders in Vancouver tried to wrestle the business from Palmer Jarvis after a two-year contract expired. They were Advantage Advertising, Cossette Communication-Marketing and Campaign Communications. Palmer Jarvis was chosen because "they showed a real passion and commitment for our account," marketing and special projects manager Bernadine Plavcic told Adnews last week.
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