SCHNEIDER HAS NEW AGENCY
By Adnews Staff
The Ongoing Partnership of Toronto was served the Schneider Corp. meat brands account last week. The agency came out on top in a competition with five other agencies: Weaver Tanner & Miller of Kitchener, Ont., and Ambrose Carr Linton Kelly, Bozell Palmer Bonner Advertising, Due North Communications and Lowe/SMS, all of Toronto. MacLaren McCann of Toronto was the incumbent. Schneider spent $317,000 on national advertising last year, according to Nielsen Marketing Research estimates.
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