SHEEP AT SUBWAY STORES IN THE BIG CITY
By Adnews Staff
Subway Restaurants of Milford, CT and the Cartoon Network of Atlanta are teaming up to bring "Sheep", a character in the animated series "Sheep in the Big City", to Subway restaurants this spring in a promotion breaking May 28. Awareness of the promotion, which will feature one of four specially created toys in Subway's Kids' Pak meals, will include point-of-sale materials in participating Subway locations in Canada and the U.S. Sheep in the Big City follows the story of "Sheep", who runs away from the farm and hides in the city to escape a Top Secret Military Organization. The spring promotion will run until July 8. In-store materials were created by Subway's ad agency Messner Vetere Berger McNamee Schmetterer/EURO RSCG of New York.