PALM PICKS UP MORE PROVIGO BUSINESS
By Adnews Staff
Montreal-based Provigo Distribution has extended its relationship with Palm Publicité Marketing, also of Montreal, awarding the agency the advertising business for all four of its banners in the Quebec market. Palm won the account following a fall campaign it completed for the President's Choice brand. The agency's responsibilities will now include the advertising and promotional mandates for Provigo's Supermarché Provigo, Loblaws Quebec, Maxi and Maxi & Compagnie chains.
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