PRESTONE TACKLES TWO-YEAR SPONSORSHIP DEAL WITH THE CFL
By Adnews Staff
The Prestone Products Group has signed a two-year national sponsorship agreement with The Canadian Football League. The deal, described by the CFL as "in the mid-six figures," includes a national consumer promotion at over 800 retailers in Canada where Prestone antifreeze and cooling system products are sold. From September to November, consumers can win a trip to the 89th Grey Cup in Montreal on November 25. The deal also gives Prestone category exclusivity and broadcast visibility for its brand during the Grey Cup as well as Web site presence, in-stadium presence, hosting opportunities and communications support. The Prestone Products Group is a division of Honeywell.
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