PJ DDB WINS L'OCCITANE EN PROVENCE BUSINESS
By Adnews Staff
Palmer Jarvis DDB Calgary has picked up the Canadian advertising account for L'Occitane en Provence. The agency won the business after contacting the company. L'Occitane, based in Provence, France, markets several lines of creams, soaps and other products in its three Canada stores in Vancouver, Calgary and Toronto. A fourth location in Toronto will open next month. PJ DDB's first assignment for the retailer was a Mother's Day print campaign in The Globe and Mail.
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