DAN EXTENDS AGREEMENT WITH IVANHOE CAMBRIDGE
By Adnews Staff
Montreal-based Digital Advertising Network will continue to deliver its "televisual" advertising to the food courts of Ivanhoe Cambridge's shopping centres across Canada until 2006. DAN's original licensing agreement with the company expired this year. Currently the DAN's network is running in 13 Ivanhoe Cambridge shopping centres. "Unlike static billboards and traditional mall posters," said DAN president Warren Stelman, "DAN isn't limited to single images that will only be changed over weeks or months. Our ability to broadcast in full motion at different times in different markets allows our advertisers to reach out to consumers with pinpoint accuracy." Ivanhoe Cambridge, formed from the merger of Toronto-based Cambridge Shopping Centres and Montreal-based Ivanhoe, is a division of the Caisse de depot et placement du Quebec. Earlier this month DAN announced an agreement with Toronto-based 20-Vic to install video screens in the majority of 20-Vic's shopping centres. Last week DAN announced an extension to its agreement with Cadillac Fairview Corp., also of Toronto, to continue delivering advertising via video screens to 33 Cadillac Fairview shopping centres.