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FIRM CHANGES NAME

Thomas Watt Advertising of London, Ont. changed its name last week to Thomas Crncich & Partners. The change follows the departure of partner Jaime Watt who left the firm last February. The partners in the agency now are executive vice-president Tony Crncich, president Bryan Thomas, general manager and vice-president Sharon Houde and client services vice-president Tom Galloway. The agency decided to continue to use senior partner names in the firm's identity because their names are known in the industry. The term "partners" was added to reflect a team approach. TC&P clients include: Big V Drug Stores, Ontario Progressive Conservative Party, The Reform Party of Canada, Harbourfront Centre, Tropic Suncare Canada Inc., Pro Hardware, Canadian AIDS Society and The London Free Press.

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