MEDIUS USES PR AGENCY FOR THE FIRST TIME
By Adnews Staff
The Communications Group was given the public relations assignment for Toronto-based Medius Communications last week. The Toronto firm was given the account without a review because company vice-president and general manager Stanley Thompson has worked with The Communications Group in the past when he was with other companies. PR is being used to "drive visibility and help influence stock," Communications Group founding partner David Eisenstadt told Adnews yesterday. Medius does some advertising on the Internet, which is created in-house. If it does any media advertising in the future, it will be done by one of its sub-contractors. Medius provides a range of Internet services for the commercial sector, including Web page design. Its client list includes the NHL Players Association, the Institute of Chartered Accountants of Ontario, the Metropolitan Toronto Government and the Bank of Montreal.