Y&R GETS NABBED
By Adnews Staff
Young & Rubicam is the new advertising agency for The National Advertising Benevolent Society. The pro bono account was previously handled by Palmer Jarvis DDB. While naming Y&R, NABS president and chief executive Charlie Gamble thanked PJ DDB for its support and contributions over the last few years. The not-for-profit organization changes agencies every two to three years. PJ DDB began working with NABS in 1998.
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