MONTAGE MOVES INTO CANADIAN MARKET
By Adnews Staff
New York-based Montage Moving Sound & Billboard has established Canadian operations. The mobile billboard advertising company has been operating in the U.S. for the past three years. The decision to set up shop in Canada is part of the company's plans to expand, said national account manager Fiona Cameron. Cameron is heading Montage's Canadian operations, which are based in Toronto. Montage's mobile advertising trucks make use of lighting systems for night use, surround sound speakers and global positioning system equipment. Advertisers can book for periods ranging from one day to a full year, said Cameron, in one market or across Canada. Montage clients can also use the trucks for promotional purposes. Cameron cites as an example a newspaper that could distribute copies of its paper from the trucks as mobile campaigns are running.