HOCKEY FANS SCORE IN CCM PROMOTION
By Adnews Staff
CCM, a hockey equipment brand of The Hockey Company of Westmount, Quebec, will kick-off a "Celebrate with the Cup Contest" on-air and online on February 1. The promotion was developed by CCM's advertising and promotional agency-of-record Encore Encore Strategic Marketing of Toronto. One grand prize winner will receive a trip for two to the first or second game of the NHL finals in June. The contest begins during the NHL All-Star Game and ends on March 26. In-store materials at participating CCM retailers as well as radio ads and television promotion will support the contest. Consumers can enter online at <http://www.ccmsports.com> or at participating CCM retailers. One entrant from each store and one entrant from the Internet will win a CCM prize pack. From those winners, one name will be drawn for the grand prize.