MODEM MEDIA JOINS KRAFT AGENCY ROSTER
By Adnews Staff
Kraft Canada has awarded its corporate interactive agency-of-record and interactive media agency-of-record titles to the Toronto office of Modem Media. The agency will handle all of Kraft digital communications as well as the <http://www.kraftcanada.com> Web site. Modem Media will be working with Kraft's relationship marketing group and indirectly with a number of Kraft's core divisions. Modem Media's U.S. parent company already provides similar services for U.S.-based Kraft Foods Inc.
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