BOS BEHIND THE WHEEL IN HONDA CIVIC CAMPAIGN
By Adnews Staff
Toronto-based Honda Canada has selected Bos of Montreal for a spring advertising campaign in the Quebec market for its Civic brand. Previously advertising creative for the brand in Quebec was adapted from English Canada advertising created by Ambrose Carr Linton Carroll of Toronto, said Jerry Chenkin, vice-president of advertising for Honda Canada. Bos won the business following a review that included four additional agencies. Following the 2001 campaign, Honda will decide whether it will continue with an agency for the Civic in the Quebec market, Chenkin said.
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