HALLMARK PUCKERS UP FOR KISS KISS PROMOTION
By Adnews Staff
Toronto-based Hallmark Canada is preparing for Valentine's Day with a "Kiss Kiss" promotion. The greeting card manufacturer broke the national in-store effort on January 22. With the purchase of any three Hallmark cards, customers receive a kiss-shaped temporary tattoo and a kiss-shaped sticker reading "Here's One, Find One." According to Hallmark, the premise is that the giver seals a Valentine's Day card with the sticker and invites their Valentine to find the tattoo, placed somewhere on giver's body. The promotion is running until February 14. In-store materials created by Capital C and public relations from Strategic Objectives, both of Toronto, are supporting the promotion.
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