YAHOO CANADA NOW AVAILABLE EN FRANCAIS
By Adnews Staff
Yesterday saw the debut of "Yahoo! Canada en francais" by Toronto-based Yahoo! Canada. Lesley Weldrake, associate brand manager at Yahoo! Canada, said the French site was launched because "we saw a clear need." Media Metrix results for September 2000 showed more than 1.4 million Web users in Quebec had used Yahoo!, said Weldrake. Yahoo! Canada en francais is designed specifically for Quebecois, francophones located elsewhere in Canada and advertisers looking to target either market. A current national radio campaign for Yahoo! Canada is running unique creative in Quebec to promote the new service. Radio is being supported with print ads in Info Press. Yahoo! Canada launched in 1996. Advertising is done in-house. Media buying is handled by Initiative Media of Toronto. Public relations are handled by GA & Associés of Montreal in Quebec and by Environics Communications of Toronto for the rest of Canada.