OMNI OUTDOOR RENAMED ASTRAL MEDIA OUTDOOR
By Adnews Staff
Omni Outdoor, the outdoor advertising unit of Montreal-based Astral Media Inc., has changed its name to Astral Media Outdoor. According to Ian Greenberg, president and chief executive of Astral Media Inc., the decision to change the name was a part of the company's ongoing process to unify its business units under the Astral Media brand. "Putting the Astral Media stamp on our 3,400 advertising faces in Quebec, Ontario and British Columbia will enhance our visibility in those markets, thus playing a key role in our branding program," he said. The Astral Media Outdoor name will begin appearing on the company's advertising faces in those three markets over the next few months. In addition to outdoor advertising, Astral Media Outdoor is also operates in the specialty pay and pay-per-view television, radio and e-business sectors.