STRATEGIC/AMPERSAND RINGS IN TRIVERSITY ACCOUNT WIN
By Adnews Staff
Strategic/Ampersand has been appointed public relations agency-of-record for Triversity Inc. Both firms are Toronto-based. Triversity makes transaction processing and customer relationship management products for off-line and online retailers. Strategic/Ampersand won the account following an informal review, according to Greg Bandler, vice president of marketing for Triversity. The company originally looked at half a dozen agencies before shortlisting Strategic/Ampersand and two additional unnamed shops. Previously the account was handled by GCI Group of Toronto. Bandler said the appointment is an extension of Triversity's relationship with Strategic/Ampersand, which has worked with the client in the past on a project basis. Bandler said 98% of Triversity's business is outside of Canada with its primary market being the U.S. Strategic/Ampersand will be responsible for Triversity's PR activities in North America.