FLARE MAGAZINE GETS SOME NEW COMPANY
By Adnews Staff
Toronto-based fashion magazine Flare is expanding. The monthly magazine will be joined on newsstands by a new publication called Flare & Co. in the spring. The new style magazine is intended to "go beyond" fashion and beauty. "Flare readers, and Canadian women overall, have interests that include a lot more than fashion and beauty," Flare & Co. publisher David Hamilton said. "For instance, they want to know what's new in home decor, food, travel, entertainment, technology and more." The magazine's premiere issue will be polybagged and distributed with Flare magazine in May in Vancouver, Calgary, Edmonton, Winnipeg, Toronto, Ottawa and Montreal. It is also expected to be available on newsstands and in specialized retail outlets. Media relations for the launch of Flare & Co. are being handled by Daveycommunications of Toronto.