MOTT'S POURS ACCOUNT INTO JAM
By Adnews Staff
Toronto-based Mott's Canada has appointed Jam its promotions agency-of-record for 2001 for its Mott's Clamato brand. The Toronto marketing and communications agency won the account following a competition with three unnamed agencies. Mott's Canada brand manager Dave Falk said the company is looking to build on the success the Clamato brand has experienced in the past several years with its promotional efforts. A national campaign is scheduled to break in the spring and run until the end of 2001. Mott's is a subsidiary of Cadbury Beverages Canada Inc.
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