MATTEL LETTING CANADIANS "OUT WIT, OUT PLAY AND OUT LAST"
By Adnews Staff
Toronto-based Mattel Canada Inc. is giving Canadians the opportunity to take the challenge of the popular prime time show "Survivor" home with them following the launch of the "Survivor" board game. The television series debuted in May and quickly became a success with 6.4 million viewers tuning in for the last episode on Aug. 23 to see which survivor would take home the $1 million prize. In Canada, viewers watched the series on CanWest Global stations. The new board game began appearing in mass merchant and specialty stores across Canada the beginning of November. Like the television series, players of the board game find themselves stranded on an island where they each must compete as a team and individually to be the sole survivor. Additional features of the game build on elements of the television series and include "Out Wit," "Out Play" and "Out Last" cards that test the knowledge of players, "Voting Cards" that are used to vote players out of the game and immunity idols that spare a player from being voted out. Mattel is supporting the launch of the new "Survivor" board game with public and media relations activities from GCI Group of Toronto.