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SMARTIRE APPOINTS DETROIT CREATIVE GROUP FOR BRANDING ACCOUNT

By Adnews Staff

SmarTire, based in Richmond, BC, has appointed Detroit Creative Group of Vancouver to handle its branding account. SmarTire develops tire monitoring systems for the automotive industry. Detroit was awarded the account following an agency review that included Vancouver shops, Realm Communications and Karyo Communications. Detroit will be responsible for redesigning SmarTire's company logo and corporate identity as well at its Web site and product packaging. Previously the account was handled by a California-based agency.

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