ZELLERS LAUNCHES GIFT BOX PROGRAM
By Adnews Staff
Zellers Inc., based in Brampton, Ontario, launched a Holiday Gift Box program in its stores on November 4. The program is intended to benefit the "Zellers Friends of the Family" fund. The Gift Box program will run in all Zellers stores until December 29. Customers who donate one dollar to "Zellers Friends of the Family" receive in return a small, medium or large holiday gift box. The fund provides financial assistance to both national and local charitable organizations. Zellers is promoting the Gift Box program with ads, created in-house, in its weekly circular during November and December. Point of purchase materials and shopping cart signs will also be used, accompanied by radio promotion and public relations activities. PR for Zellers is handled by Buzz Marketing & Public Relations Inc. of Toronto.